ABOUT NUMOON
Built by an operator, for DTC founders and operators.
DTC founders shouldn't need to hire an agency just to know what to do next. NuMoon connects your entire stack, sees across everything, and gives you a prioritized playbook — so you can take control of your own business.
OUR MISSION
Every DTC founder we talked to had the same problem — they didn't know what to focus on next, so they'd hire an agency. NuMoon exists to change that. Connect everything, see what matters, and know exactly what to do next — without paying someone else to tell you.
OUR VALUES
Four principles that drive everything we build.
We build for operators who are in the weeds every day. Every feature starts with a real problem a real business told us about.
Data without speed is just noise. We optimize for time-to-action — from connection to clear recommendation in under two minutes.
No black-box scores. Every recommendation shows its reasoning, data sources, and confidence level. You stay in control.
We don’t use AI to impress — we use it to execute. Every module exists because it solves a measurable business problem.
THE FOUNDER
I spent years watching businesses lose money because their data lived in 12 different tools. Revenue leaks, wasted ad spend, missed churn signals — all hiding in the gaps between platforms.
The “data-driven decisions” everyone talks about? They were making them on last month's exports pasted into spreadsheets. The tools existed — the intelligence layer didn't.
So I learned to code and built the solution myself. NuMoon is the platform I wished existed: connect your stack in minutes, get a clear playbook of what's working and what's not, and execute the fixes — all from one place.
We're not building another dashboard. We're building the operating system for business execution.
WHAT WE'RE BUILDING
16 specialized AI modules — revenue intelligence, churn prediction, marketing optimization, tax analysis, and more. Not generic dashboards, but specific recommendations with estimated ROI.
41+ OAuth integrations across 22 categories — from Stripe and HubSpot to Google Ads and Shopify. One-click connect, real-time data sync, no CSV exports.
Design partners get direct access to the founder. Private Slack, weekly check-ins, custom integrations built for your specific stack. Not a ticket number — a partnership.
We're building NuMoon with a small group of founding partners. Tell us about your business and see if it's a fit.